Sexpot Virgins: The Media's Sexualization of Young Girls

In 2006, the retail chain Tesco launched the Peekaboo Pole Dancing Kit, a play set designed to help young girls "unleash the sex kitten inside."

Perturbed parents, voicing concern that their 5-year-olds might be too young to engage in sex work, lobbied to have the product pulled. Tesco removed the play set from the toy section but kept it on the market.

As M. Gigi Durham points out in The Lolita Effect: The Media Sexualization of Young Girls and What We Can Do About It, Tesco's attempt to sell stripper gear to kids is just one instance of the sexual objectification of young girls in the media and marketplace. Some of the many other examples include a push-up bra for preteens, thongs for 10-year-olds bearing slogans like "eye candy," and underwear geared toward teens with "Who needs credit cards ... ?" written across the crotch.


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